GM vice president Bob Lutz was brought in to the company in 2001 to help turn things around. Since then, the company has only lost market shares and has continued to rely on gas-guzzlers for sales. In 2005, Lutz wrote a blog post explaining that GM was being all maverick-y with their SUV initiatives. And although we may have seen a small jump in SUV sales recently since gas prices lowered, it’s probably unlikely these gas-guzzlers will ever rule the market again. Read what Lutz had to say three years ago:
We began developing these trucks three years ago when fuel prices were stable and historically low in real-dollar terms. Nevertheless, we made fuel economy an extremely high priority item, even back then.
This is one reason why we are still very confident of their success. In addition, we have a huge owner body, it’s a segment we think will level off at about 750,000, and we’re going to have the newest and best products out there, with substantial improvements in fuel economy. If you’re using our Displacement on Demand technology and you carefully manage when and how often you go on four cylinders, you can do better than the EPA ratings!
Let me make this clear: I don’t think anything exemplifies the state of our art today like our all-new full-size sport-utilities. We’ve made significant strides forward in exterior styling, interior refinement, vehicle dynamics, safety, quality and reliability.
You think he’d agree now with his past self? Read more…
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