LOS ANGELES, CA — (MARKET WIRE) — April 25, 2007 — Lyric Jeans, Inc. today announced that Lyric Culture, its premium rock ‘n’ roll lifestyle brand, will celebrate its official launch at historical Hollywood night spot Avalon — Thursday, May 10th at 7 pm. The exclusive evening for 250 guests will feature a runway presentation of Lyric Culture’s debut collection, ‘Lyric Culture: Revolution,’ as well as a special 60-minute performance by multi-platinum, three-time GRAMMY award winner Fergie.Lyric Culture is a lyric-inspired clothing company that embodies the words of legendary artists such as The Beatles, David Bowie, Janis Joplin, Marvin Gaye, Lynyrd Skynyrd, Fleetwood Mac and many others on denim, leather jackets, shorts, skirts, corsets, T-shirts and belt buckles. The debut collection titled ‘Lyric Culture: Revolution’ is dedicated to music created during the late ’60s and early ’70s, a period ripe with the realization that music could inspire social change.
“From the moment psychedelia took hold in the summer of 1967 through peace demonstrations, free love and the anti-establishment culture, the artists of the revolution wrote songs to reflect a time where rebellion and love could co-exist. The depth and power of their music was an incredible source of inspiration for our Revolution Collection,” says HANNA, President and Designer of Lyric Culture.
The runway show, styled by celebrity stylist Tanya Gill (Kate Winslet, Jada Pinkett Smith, Mary J. Blige), will feature looks from the retail collection, available at high-end boutiques and department stores such as Lisa Kline and Saks Fifth Avenue, as well as special one-of-a-kind pieces, designed specifically for the runway.
The industry’s response to the new brand has been positive — Lyric Culture has licensing deals with the largest music companies in the world including Warner Chappell, Universal Music Publishing, EMI, Sony/ATV, BMG, Chrysalis and more. The line is favored by celebrities including Kelly Clarkson, Elettra Rossellini, Cuba Gooding Jr., Molly Sims, Renée Zellweger and “Rock Star’s” Brooke Burke.
Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture fuses high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song — a modern twist to wearing your heart on your sleeve (and pant leg)! Visit www.LyricCulture.com.