Traditional television is facing huge challenges finding audiences. Broadband in the office has made the workday the new prime time for television, he told the Museum of Television & Radio event. “The Internet is clearly surpassing any network and the future has to be the combination of the two,” Burnett said, according to the Hollywood Reporter.
“The beautiful thing about the Internet is, it’s on-demand and naturally archived, and has people forging communities.”
Burnett, who is hugely successful producing network TV shows including “Survivor” and “The Apprentice,” said his next stage will be the Web. He’s already developing a treasure hunt for America Online. Next could be news.
“I do believe there’s a big opportunity there,” Burnett said. “As Jon Stewart proved, if presented in the right way … young people are interested in news. All it takes is a unique idea.”