LASSIE LAUNCHES “MY PET, MY PAL” CONTEST
Grand Prize Winner Will Meet Lassie in LA and Be Photographed to Appear on Lassie Natural Way Packages!
NEW YORK, NY (July 25, 2006) – Lassie, The World’s Most Famous Dog, kicks off her national “My Pet, My Pal” contest today. Lassie is looking for a new best friend to appear on packages of her new dog food, Lassie Natural Way – and, it just might be your dog!
Starting today, Lassie invites dog owners to upload photos of their beloved pooch to her official website at www.lassie.com for consideration. One grand-prize winner will receive:
A year’s supply of Lassie Natural Way dog food
An all expense paid 3-day trip to Los Angeles to meet Lassie – in the fur!
A special cameo for their dog on Lassie’s upcoming TV show or TV appearance
The winning pet will also appear alongside Lassie, on the front of thousands of Lassie Natural Way dog food packages. The grand-prize winner will be announced in November.
Inspired by Lassie’s natural way of life, Lassie Natural Way dog food is made from all-natural ingredients with added vitamins and minerals to provide complete, and balanced nutrition. The line of healthy dog food and biscuits is available at more than 7,000 supermarket locations nationwide.
For “My Pet, My Pal” contest details, rules and regulations, please log onto www.lassie.com/naturalway. The promotion is produced by Cohen Friedberg Associates, Newton, MA.