Bottled water is a billion dollar industry, but are we as consumers dumb when you consider the following:
PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry.
According to Corporate Accountability International, a U.S. watchdog group, the world’s No. 2 beverage company will include the words “Public Water Source” on Aquafina labels.
“If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do,” said Michelle Naughton, a Pepsi-Cola North America spokeswoman.
Pepsi Chief Executive Indra Nooyi told Reuters earlier this week the company was considering such a move.
Pepsi’s Aquafina and Coca-Cola Co’s Dasani are both made from purified water sourced from public reservoirs, as opposed to Danone’s Evian or Nestle’s Poland Spring, so-called “spring waters,” shipped from specific locations the companies say have notably clean water.
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