TORONTO, ONTARIO–(Marketwire - March 27, 2008) -
Following a highly successful fundraising collaboration last year, The Body Shop and MTV are once again joining forces to target the under-25 age group in a campaign raising HIV and AIDS awareness. The launch of the campaign is marked by the introduction of a new Limited Edition Guarana Lip Butter ($8.00).
Unmissable with its eye-catching, multi-coloured Pop Art design, this handy little pot of lip relief does more than make your lips irresistibly smooth and moisturized. At least $5.00 from the sale of the Guarana Lip Butter will go to the Staying Alive Foundation, funding HIV and AIDS prevention awareness for young people across the world.
Just as the Guarana berry is renowned for its stimulant and energy-enhancing properties, The Body Shop and MTV hope that this effective little product will become renowned for stimulating debate, discussion and interest in the under-25 age group on the devastating issue of HIV and AIDS.
Many young people believe HIV will never touch their lives, yet globally over 40 million people live with HIV and AIDS. Shockingly, half of all new HIV infections are among young adults, under the age of 25.
Starting March 27, eye-catching advertisements promoting the “Move Your Lips” campaign will run on all of MTV’s networks to more than 508 million households in 160 countries to raise awareness among young people about how HIV/AIDS can affect them.
The Staying Alive Foundation is committed to fighting stigma and discrimination and empowering young people to protect themselves against HIV and AIDS. MTV and The Body Shop have together raised approximately $860,000 towards the Staying Alive Foundation to-date. The funding from last year’s campaign went directly to the Staying Alive Foundation Awards, giving small grants to 85 young people to mobilize HIV prevention efforts who are working to educate their peers and influencing and inspiring others to think about HIV/AIDS.
So today, make a difference and ‘Move Your Lips’ about HIV/AIDS, the greatest epidemic the world has ever faced - log onto www.moveyourlips.com (launches March 27, 2008) to find out more about the campaign, watch the Canadian public service announcement or step in-store, and with your purchase you can make a real and positive impact on lives all over the world.
The product
New Limited Edition Guarana Lip Butter has a unique formula to restore moisture levels and protect delicate lips, and contains guarana berry from the Amazon Basin in Brazil. For ultimate moisturization, this Lip Butter also contains Community Trade shea butter from Ghana and beeswax from Zambia. Both ingredients are sourced through The Body Shop Community Trade program, ensuring communities get a fair deal for their ingredients and accessories. Available nationwide In Store and online March 27, 2008.
About The Body Shop
The Body Shop International plc has more than 2,200 stores in over 55 markets worldwide including 122 locations in Canada. A global retailer of toiletries and cosmetics, we are committed to environmental protection and respect for human rights; we develop trading relationships with communities in need; we are against animal testing in the cosmetics industry; and we encourage education, awareness and community involvement among our staff and customers.
All The Body Shop products and ranges are suitable for vegetarians, meaning they contain no animal slaughter by-products. Select ranges are suitable for vegans as they contain no animal derivatives, such as beeswax, honey and lanolin.
Community Trade: Twenty years ago, The Body Shop launched its Community Trade programme to create sustainable trading relationships with disadvantaged communities around the world. The aim of the programme is to satisfy our demand for natural ingredients, gifts and accessories in a fair way and, in doing so, to bring sustainable benefits to as many people and their communities as we can. From Brazil to Zambia, the breadth and range of the Community Trade programme is vast. The Body Shop trades with Community Trade suppliers in more than 20 countries and, in turn, the programme provides essential income to more than 15,000 people across the globe. As a result suppliers can build their livelihoods and introduce educational and health benefits to their communities.
Shop When You Like, Where You Like: We’ve got all your favourite products for 24/7 shopping, delivered direct to your door. Shopping with The Body Shop(R) online couldn’t be any easier. Visit www.thebodyshop.ca for more information.