The “good for you” snacks he manufactures are maybe not so healthful. Parents have sued. Products have been recalled. Yet the shaman of snacks survives
Robert Ehrlich, 50, a former commodities trader and the founder of Robert’s American Gourmet, peddles edible flim-flam. He’s been at it now for 22 years. His 40 products–snack foods aimed at health-conscious consumers–include Veggie Booty (puffed rice and corn seasoned with dried kale, spinach, broccoli and carrot), Pirate’s Booty (the same stuff coated in white cheddar) and Fruity Booty with peach and mango powder. Those are just the serious ones.
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