Use of the terms has also been eliminated from marketing in the European Union and Australia, but not in the United States despite recommendations in May by an expert panel.
Canadian Health Minister Tony Clement announced the proposed regulations, which will carry a 75-day comment period.
“Research has shown that many smokers incorrectly believe that smoking ‘light and mild’ cigarettes is less harmful to their health,” Clement said in a statement.
“These proposed regulations would put in place a mandatory — and permanent — ban on these deceptive terms.”
More than half of all smokers in Canada report smoking “light,” “mild,” “ultra light” or other similarly labeled products.
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