HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix

In part 2 of show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business. We talk about whether having a CEO in an ad is a smart or dumb move, and site examples like Chrysler's Lee Iacocca, Wendy's Dave Thomas and Loblaw's Galen Weston. We also talk about some products that never lived up to the hype, like Krispy Kreme and GM's Saturn brand. Finally, we chat about Netflix's 2011 strategy. Don't forget to check out our companion piece: Top 10 Marketing Failures: Coke, Ford, Netflix. read more...