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HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about brands that don't live up to their hype, CEOs as spokespeople, and Netflix's 2011 strategy.

HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix
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HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix

in: Business and TechnologyApril 23, 2012HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix
hosted by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about brands that don't live up to their hype, CEOs as spokespeople, and Netflix's 2011 strategy. PLAY VIDEO

Top 10 Marketing Failures: Coke, Ford, Netflix

in: Business and Technology, lists, top 10April 20, 2012Top 10 Marketing Failures: Coke, Ford, Netflix
hosted by Rebecca Brayton
They seemed like good ideas at the time... WatchMojo counts down our picks for the top 10 worst marketing mishaps in history. PLAY VIDEO

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