Demonstrating that it has a firm grasp on good business sense, Nintendo announced it has no plans for a Wii or DS price cut this year, reports Reuters.

Recently released financial reports revealed that Nintendo enjoyed a 73 percent jump in sales during the last fiscal year. The company’s operating income was up 116 percent, and profit was up 48 percent. Sales of the ever-popular Wii and DS were obviously a huge factor in filling Nintendo’s money bin.

“Our earnings projection for the year is not based on hardware price cuts, and I don’t think we are going to need them,” Nintendo president Satoru Iwata said  today.

With the Wii’s shelf-time lifespan clocking in at a mere hour and the DS still going strong, Nintendo has no incentive to lower the price in the foreseeable future.