As video game publishers begin to tip-toe over inserting in-game advertising, the common position by these is “it won’t affect the user experience”. That might be so, especially since nowadays, adding logos on billboards alongside a highway (for example) makes a game more realistic, but when you cross the next line and start to track […]
It’s a matter of time before all video games have ‘em, it’s true that the more realistic some games become, the more normal it is to have ads, right?
Well, that’s the argument here, by Neil Postlethwaite, Splash Damage’s Managing Director and one of the Producers on Enemy Territory: QUAKE Wars:
To help cover this level of […]