] HipMojo.com » Social Media Needs Original, Proprietary Content To Succeed

Social Media Needs Original, Proprietary Content To Succeed

The massive consolidation that has already started will continue for years to come.  Part of this will due to the over-investment in some spaces, such as the barrage of file sharing social networking sites.

- File sharing, of course, applies to both text, images and video.

- Social networking, too, has many applications, from music (MySpace - but today much more), to fashion, etc.

In the fashion space, today StyleHive acquired StyleDiary, basically to add content to social shopping (via PaidContent.org).

This actually touches on a third trend: the challenge of monetizing social media and user generated content, even in fashion, where you’d think e-commerce would finance the growth.

I also expect to see a lot of buyouts in video file sharing social networks; when you consider the landscape, which includes YouTube, Veoh, Daily Motion, Revver, Metacafe etc., a lot of these will merge… and some of these will - much like StyleHive - acquire content plays to differentiate.

Without content, social media sites will face challenges in monetizing their audiences… and today’s deal is a manifestation of that.

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Posted By: Ashkan Karbasfrooshan | Dec 11th

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