] HipMojo.com » Market Share: Search Industry

Market Share: Search Industry

According to Nielsen Net Ratings

Google Inc. garnered 48.5% of all searches conducted in February. Yahoo Inc. drew 22.5% of online searches, while Microsoft Corp.’s MSN accounted for 10.7%, AOL for 6.6% and My Way Search for 2.7%.

Should Bill listen to Jack?  According to Jack Welch’s philosophy on only competing in an industry if you can be # 1 or # 2 in the sector, Microsoft should get out of the search wars.  Fat chance.  What’s noteworthy is that unless MSN can make some strides, AOL can technically catch MSN up… largely due to the fact that AOL’s video search is very good, relative to the others.  AOL has a lot of licensed and proprietary video content and if more and more people turn to the Web for video content, MSN might need to look in its rear view mirror as it sets its sights on Yahoo! and Google atop the podium.

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Posted By: Ashkan Karbasfrooshan | Mar 30th

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