Burger King is promoting its new BK Stackers, burgers where you essentially stack as many beef patties onto a bun that you can handle… maybe they should have partnered up with FatAss.com instead?
BROADBAND ENTERTAINMENT NETWORK HEAVY HAS teamed up again with Burger King to create an offbeat online promotion for its new BK Stackers sandwiches on Heavy News, the news channel the site unveiled this week.
Heavy News extends the site’s irreverent programming with a series of satirical videos that feature a sock puppet anchor, and reports on everything from a female Palestinian shock jock to a call from former Enron chairman and CEO Ken Lay in Hell.
As launch sponsor of Heavy News for the first three months, Burger King is incorporating its new campaign for Stackers–cheeseburgers that have up to four layers of beef and cheese–directly into the channel’s video reports. Action figures of the mini construction workers featured in the ads serve as hand-held anchors on Heavy News sports segments.
Read the rest of the article here from MediaPost
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