Isn’t it odd that MySpace is operating in the fastest growing space in advertising: the Web, yet it is planning to launch a magazine. Isn’t this the same media that so many have said was dead?
Obviously, magazines (and even, dare I say it, newspapers) will not disappear. But MySpace’s incentive to go into magazines has very little to do with magazines and their growth prospects, but rather because only there will it be able to control the content and avoid giving ad buyers cardiac arrests when they check out the site and ponder whether or not they should be placing their client’s money on the site.
By going into magazines, MySpace leverages its hip factor but loses its seedy side: the user generated content that is a hit or miss in terms of tastefulness and advertiser-friendliness.
Read more.
Disclosure: FIM is suing me at present time over an unrelated matter.
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