] HipMojo.com » American Astroturfing

Reposted from FashionMojo because maybe it can go here too. 

Nice guys finish last for a reason: they’re stuck between a rock and a hard place. When the other guy starts breaking the rules, you have to fight fire with fire just to stay in the running, but that’s what Freddy was getting at when he warned us that fighting dragons for too long turns you into one: you don’t avoid losing by winning, but by joining them. It’s that same, worn out and tired dilemma of how ends dont’ justify their means, but cliches are cliches for a reason.

When private interests use grassroots tactics for their own gain, it’s called astroturfing, and just like the internet has been a tour de force for truth and freedom of speech, power corrupts. Blogging is supposed to let people share information, explore its sources, and debate its merits, but all revolutions turn on themselves sooner or later.

The founder of American Apparel, Dov Charney, has always been a bit of a media darling, but he’s always been a mensch about it, even when talking to the press meant shoving a bullet-wounded foot in his mouth from time to time. Taking their own interpretation of his ads as unequivocal truthiness, however, his critics haven’t always been as stand-up as he has.

For most websites with a respectable readership, dropping Charney’s name is usually enough to boost their Google rating, but the revisions that KnowMore.org has breathed into their report on American Apparel are littered with scales and stink of sulphur. Singling American Apparel out of the dozens of company profiles in its archives, KnowMore’s Google-bomb-intifadah, that’s already inundated TechnoRati with duplicate postings of the same link, appears to be more geared toward marketing their own brand name than exposing the misgivings of another one. After all, the way it elaborates on certain quotes and facts while glossing over others, and as well researched as it its, the report is far from beign fair or balanced and reads more like Wikiality than anything else.

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Posted By: CT Moore | Aug 29th

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