] HipMojo.com » Why Electronic Arts Ranks as One of Top 10 Best High Tech Stocks

Why Electronic Arts Ranks as One of Top 10 Best High Tech Stocks

My last employer, IGN, was a major player in in-game advertising.  IGN has three divisions: media properties, digital distribution and in-game advertising.

I loved the unit and saw it as a major wild card in the company’s mid to long term prospects (along with digital distribution, which Fox Interactive Media - who acquired IGN for $650m last year - is now increasingly leveraging outside of News Corp.).  A little anecdote: my old boss told me that when Fox executives invited MySpace and IGN to discuss strategy, the guys at Fox were floored by some of the things coming out of the IGN in-game advertising unit’s football tie-in… and FOX owned the rights to the NFL folks!

There’s a lot of noise coming out of this space now.  Business Week had an interesting write up recently on the spike in ad dollars being placed online.

This is one of the many reasons I loved Electronic Arts and over the years had bought and sold, and made a little bit of coin, if I daresay so.  It’s also why I hated selling the stock, because in addition to selling games, they can slowly but surely enter the advertising market and as a leader in video game publishing, can be at the forefront of the industry.  To put things into context: IGN’s technology allows game publishers tap into this revenue stream.

Just one reason why ERTS is one of the Top 10 Best Tech/Web Stocks of the Past, Present and Future.

Disclosure: At the time of writing, we do not own shares in ERTS, but have in the past and might again in the future.  News Corp. is involved in litigation against our company.

Tags: , , |
Posted By: Ashkan Karbasfrooshan | Nov 30th

Subscribe:


Leave a Reply

*
To prove that you're not a bot, enter this code
Anti-Spam Image

Subscribe:


« « previous post | next post » »
Admin

Shortcut:
HipMojo.com

Subscribe:

Search Site:

Categories:

Archives:

Blogroll: