Interesting stats from eMarketer:
More people than ever are watching more online video more frequently. But despite the surge in viewers and available content, the medium is still nascent. A number of issues must be settled in order for the advertising market to develop, according to eMarketer’s report, “Internet Video Audience.”
eMarketer estimates that over one-third of the US population will view video on the Internet at least once per month on average during 2006. By 2010, the US Internet video audience will have grown 45.8% to 157 million, up from 107.7 million this year.
For all the clips playing, online video advertising currently comprises just 2.6% ($410 million) of total Internet advertising spending ($16.4 billion) this year. Video still has a long way to go. Clips are still fuzzy or halting online. Also, because there is no search engine for video, users can’t navigate to videos advertisers might be sponsoring.
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