This is both surprising and not so surprising. FHM is really not all that different than Maxim, which in turn is not all that different than Stuff. Felix Dennis - who owns both Stuff and Maxim - launched Stuff to eat upshelf space from FHM.
FHM is doing great in the UK, but in the US, it’s a different story. And the story will end soon.
When I was at the AXE House Party in Miami back in 2003, I ran into the online editor for FHM, he told me that FHM’s web team was barebones but that eventually, the parent company would come around. The time is nigh.
“The decision is consistent with the group’s strategy of focusing resources on faster growth platforms and has been taken in light of the difficult trading conditions in the U.S. market,” says a release from the company, which sold its other U.S. titles to Primedia in 2001. “The U.S. online site … which forms an important part of the brand’s ongoing and increasing international presence, will continue to operate.”
Read more. Maybe this has something to do with the disappearing print ad.
But rest assured, Vida Guerra’s derriere, seen below, will still be available on fine, respectable news stands everywhere.
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