Call it a game of Clue, digital style:
According to PricewaterhouseCoopers, global advertising will increase to US$521 billion in 2010 (up from US$385 billion in 2005).
Earlier today, when Publicis announced its acquisition of Digitas, its CEO Maurice Levy said: “this operation will constitute a powerful growth engine for all of Publicis Groupe in a context in which digital and interactive marketing and communications should represent more than 10% of all worldwide investment by 2010.”
If PWC and Levy are right, the global Web advertising business will represent 10% of $521B, or $52.1B.
Still with me?
But PWC itself expects Asian advertising alone to be a $110B market in 2010?
We know that the US is set to fall between $25B and $32B according to eMarketer and Morgan Stanley…
This is awkward. Either Levy is underestimating Web advertising or PWC is overestimating Asia’s ad market. In fact, by “digital and interactive marketing and communications” he is including PR.
Anyone care to chime in?
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December 21st, 2006 at 8:18 am
Paper can sustain anything, let alone a Hard Disk…. it’s just like Alexa, would you REALLY trust Alexa, c’mon it’s statistic for God sake! And statistics was made to lie, unless you get the figures you can’t trust anyone else! Look just at Enron, Global Crossing, et.al.
BTW i don’t think Asia will be worth US$110Bn in 2010., more likely US$11Bn.
April 12th, 2007 at 4:16 pm
This is my first comment over here. I like this blog a lot.
P.S. - CSS update?
I liked this blog entry the most though, the way you said it was just amazing!
See ya Later