Interesting news coming out of the online video space: Google just poached Michael Steib, NBC Universal’s general manager of strategic ventures.
Disclosure: WatchMojo.com is partners of both Google Video and NBBC.
While Mediapost is correct to report that:
At the moment, there are several key differences between Google’s approach to video syndication and NBBC’s. For one, NBBC reportedly has tended to take a larger cut of the ad revenue than Google. Also, NBBC is presently avoiding user-generated content in favor of more professional offerings, and it is not distributing video content to little-known blogs and Web pages.
This does suggest that Google wants to leverage Steib’s ability to build a syndication business to emulate Google’s Ad Sense program in the video space. Steib has managed to build out a large syndication network for video content.
“This is about Google looking for the right people to develop a strong video syndication model,” said Matt Wasserlauf, CEO of online video sales network Broadband Enterprises. Broadband Enterprises is one of several start-up syndication companies, including Brightcove, Roo, and Revver.
“It’s such a new area–there aren’t a lot of people who have experience creating working video syndication models,” Wasserlauf added.
Indeed, people matter in this business and NBBC’s loss is definitely Google’s gain. Of course, people are also replaceable and all, but if there was any doubt as to whether or not Google is a friend or enemy of the traditional media companies, this should offer some answer…
Gentlemen, start your engines.
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