] HipMojo.com » RightMedia for Search?

I am looking to begin monetizing our search product, MetaMojo.com.  It dawned on me that a nice introduction in the search marketplace/ecosystem where an aggregator essentially taps into:

- Google
- Yahoo!
- any other PPC engines

and essentially parses the top paying CPC results and then returns the top one.  Ideally, it would cross-tabulate the CTR of each ad and multiply that by the bidding CPC and the highest yielding one would come on top.

Any ideas?

Tags: , , |
Posted By: Ashkan Karbasfrooshan | Jan 31st

2 Responses to “RightMedia for Search?”

  1. TomW Says:

    Google and Yahoo would never allow this. They are very sensitive about co-mingling of their results. There are only a couple places that have this right today as a result of legacy deals, such as InfoSpace.

  2. froosh Says:

    You are probably right but if you think about it, it’s incremental revenue for them: bidders might outbid one another on one search engine, but this might push them to bid even higher.

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