Interesting, but not shocking finding here. This is the classic innovator’s dilemma / where some see a threat others see an opportunity kind of stuff.
A print company, be it a magazine or newspaper will see Web TV as purely new, opportunistic revenue; whereby a TV will see online video as a threat to a) the $75B TV advertising market and b) rich syndication revenue stream they enjoy.
This is surprising at first glance, a deeper examination suggests it makes sense.
In fact, not all print companies are well suited for a foray in video anyway, but for that, longer analysis click here.
I’m also going to publish our two cents on the “future of video advertising” sometime next week… check that out as well.
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February 14th, 2007 at 11:01 am
Yes … kind of like third world countries that missed out on building telecomms infrastructures and went directly to wireless.
This is a nice boost for the battered newspaper industry, but it’s not a big surprise. Especially in markets where newspapers are teamed up with local broadcast or cable affiliates, many have been posting video stories and clips for years.
For more on how the media companies are fighting their way back, take a look at: http://www.imediaconnection.com/content/13544.asp