The digital content revolution continues?
According to MediaPost.com:
Recognizing the demand for scalable Web-centric content, Digitas has launched a digital creative production company named Prodigious Worldwide. The unit will serve the digital demands of all Publicis Groupe agencies and the marketplace at large. Anchor client is the Digitas digital production team for General Motors.
(…)
“Scale production is a critical need across our entire client base and on every continent where we serve clients,” said Marc Landsberg, President of Arc Worldwide. Today, Arc and its rivals are “facing almost limitless demand for robust, scalable, technology-enabled marketing solutions,” he added.
Added Tom Eslinger, Worldwide Interactive Creative Director at Saatchi & Saatchi: “The world of digital communications is shaped by excellence in two important areas: the strategic and creative excellence in shaping the digital message, and the ability to produce and execute that message.”
Hmm… The following is not one of our big announcements of the week, but we’re very proud to announce WatchMojo.com’s latest advertiser, StudentUniverse.com, and here are a couple of intro and outro video creative ads we produced for them. Many more to come.
If you would like to learn more about our creative services, drop me a line at ash@mojosupreme.com.
As an entrepreneur, seeing our business model being validated more and more day in and day out is the nicest thing you can ever ask for…
See our related previous post: Are VCs Jumping on Broadband Content Bandwagon?
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