I won’t comment on Digg’s reaction to the takedown notices, enough people are doing that, and I am sure there are many great points.
The one thing this confirms once and for all is that social media and news is doomed becaause what makes it great makes it horrible. Imagine how much damage users can make to an advertising campaign they dislike on a site like Digg.
Throughout publishing and advertising history, marketers entrust publishers to nurture their brands, give the power to the people and you sort of lose any real power you have. That is not a bad thing, it just is, but making social media pay just got a helluva lot more complicated…
If I am one of the VCs that financied Digg in one of the later rounds, I start to think that an exit by way of a sale is the only option, I do not see many advertisers really seeking to risk having the Digg mob turn their marketing messages upside down just because they can.
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