I try to avoid commenting on my former employer’s decisions, particularly those of my former unit, which has become somewhat irrelevant in the greater empire’s landscape.
But this past weekend I saw something so backwards that reeked of envy that I could not help but call it out for what it was: pitiful… and typical.
Why on earth would an online magazine that publishes somewhat meaty (in length) yet vacuous and fluffy 1,000-word articles suddenly start publishing 100-word blog entries?
Could it be that like a few other things, after they laughed at the idea of having blogs, they now suffer [once again] from envy and need to have blogs on their site? And I’m not speaking just of yours truly, two other folks at the company who were smart enough not to put up with the tyrant’s ways launched rather successful blogs with 1/100th of their resources, proving they had more creativity in their pinky than my erstwhile partners had between them.
Could this be a case of if you can’t beat them join them? Or is it good old fashioned envy, jealousy and unoriginality packaged as copying? Sure, we did not invent blogs or anything, but it’s yet another manifestation of someone who lacked wit changing his mind on a given something after seeing someone actually do said thing.
Now don’t get me wrong, I think going ahead, quick, informative and insightful pieces of content published on blogging platforms are the way to go.
After all, it’s one thing for newspapers, who publish articles after the fact to encourage their full or part-time writers to maintain blogs for quicker releases of timely events… it’s also smart for newspapers because the journalists are the newspaper, but an online magazine with nameless writers to suddenly put emphasis on short, even more vacuous blog posts is a bad move from both an editorial and sales strategy.
From an editorial strategy, it takes the focus away from articles and you change the perception from being a magazine to a blog. Don’t get me wrong, there is nothing wrong about that, but if you are a TV network and suddenly run a video blog, trust me, that’s a step backwards in the evolution chart my friends, but when you are running a company and have the acumen of a babboon, ’tis sort of thing is par for the course.
From a sales strategy, now media buyers come and fear to advertise along user generated comments when they might actually welcome advertising alongside a 1,000-word article.
Anyway, coming from the Court of Clowns, this is exactly the kind of misstep you would expect, but still… what retards…
Of course, I’m still waiting for that magical video site that I was promised so the full-on copycat game can materialize…
Tags: Internet & Web, Management|
Posted By: Ashkan Karbasfrooshan | May 9th
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