Courtesy of MediaPost:
SOME 71% OF MEN AGES 18-34 spend more time online now than a year ago, according to Maxim’s latest annual Man Study–but a resounding 74% still felt that putting an ad on TV would be the “most effective” way to get it seen by guys.
To commemorate its 10th anniversary, the men’s magazine commissioned research agency Hall & Partners to do an in-depth study of U.S. men’s media usage habits. The findings confirm that although men ages 18-34 have been characterized as “advertising averse,” marketers can still target them with entertaining, multi-channel messages.
While 83% of men surveyed said they watch less than 5 hours of television per day, a clear majority (74%) would use TV as their primary distribution channel if they had to create an ad themselves.
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All I can say is: Maxim turned 10? Man, I’m getting old.
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