] HipMojo.com » Does Ask.com, IAC, Barry Diller and CPB Deserve An Apology?

Does Ask.com, IAC, Barry Diller and CPB Deserve An Apology?

Earlier this week I wrote: Ask.com, Stop Wasting $100M on Dumb Ads and Start Buying Search Technology.

If I were an IAC shareholder and could have a private chat with Barry Diller, that is probably what I would say to him.

Of course, I’m no longer an IAC shareholder, so in many ways I could care less what Barry Diller does with his shareholder’s money… especially since he’s the “Decider.”

But maybe I was wrong, as is most of the blogosphere.

Ask yourself: if Ask.com crafted really effective, and while we’re at it, sane, logical ads, would anyone give a flying you know what?

Probably not.

But while it (IAC, Ask.com and its agency Crispin Porter Bogusky) publishes, produces and releases one confusing ad after another, more and more bloggers take the bait and like the ham we oftentimes are start to pontificate about what Ask.com should be doing… what they should be stressing.

I’m probably giving CPB too much credit here folks, but that inadvertantly becomes very effective.

Maybe I am all wrong on this and Ask.com actually thinks that the Unabomber, Kato and words that don’t exist actually will help their business, who knows?

Any thoughts?

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Posted By: Ashkan Karbasfrooshan | Jun 21st

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