HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Sat, 21 Nov 2009 21:40:57 +0000 http://wordpress.org/?v=2.1.3 en Google’s Missing Piece of the Puzzle http://watchmojo.com/web/blog/index.php/2007/06/28/googles-missing-piece-of-the-puzzle/ http://watchmojo.com/web/blog/index.php/2007/06/28/googles-missing-piece-of-the-puzzle/#comments Fri, 29 Jun 2007 02:36:58 +0000 Ashkan Karbasfrooshan GoogleInternet & WebM&AOnline AdvertisingSocial NetworkingVideoYouTube http://www.watchmojo.com/web/blog/?p=1764 Search?  Check.

Video inventory?  Check.

Software to serve ads?  Check.

Feed management?  Check.

The only thing missing from Google, really, is a sales force to sell ads.  After all, the Doubleclick aquisition was all about software, and not media, since DCLK got out of the media business.

Google should buy a sales organization involved in the sale of video ads.  It has the inventory by way of YouTube’s 60% market share in video, but it lacks a sales force to sell the ads.  Unlike search, which has largely hitherto been a self-serve mechanism, buyers of video ads are large companies, Fortune 500 marketers and global advertising agencies.

There’s a couple of companies that do just that.  And if I were Google, I’d scoop them up asap.  In fact, I’d argue that Google does not need to buy a display/banner ad sales force, because it can leverage video ad inventory to sell accompanying display ads… search and feed text links to boot.

If Google did that, then it would be unbeatable.

]]> http://watchmojo.com/web/blog/index.php/2007/06/28/googles-missing-piece-of-the-puzzle/feed/