Publicis Groupe’s ZenithOptimedia’s EVP-Strategic Resources Bruce Goerlich sees:
- 29% gains for online ads in 2007 over 2006, and
- 19% increase for 2008 over 2007.
According to David Kaplan’s piece in Paid Content, Goerlich is still “aggressively bullish” when it comes to internet ad spending: ”To be sure, there’s a certain incremental slowing of growth for online ads, but you have to look at it in terms of the entire ad market. The reality is that advertising is growing an average of 5 percent a year. By that vantage point, we don’t believe online ad spending has peaked.”
I sure hope it hasn’t. And I think that what we look at in terms of online advertising will evolve quite a bit. A lot of that, really, has to do with video evolving.
Kaplan continues:
While those 2007 and 2008 predictions are in line with its previous March projections, ZenithOptimedia also upgraded its worldwide internet ad spending forecast once again in light of what it said was strong growth in online video ads and local search. ZenithOptimedia now expects the internet to attract 8.6 percent of global ad spending in 2008 and 9.4 percent in 2009.
All to say, bullish growth all around.
- 2020: Online US Ads = $100B
- 2021: When online ads surpass TV?
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