Yesterday Forbes ran an article titled Tech Boom, Media Bust, it talked about the efficiency and upside of online publishing in the tech trade sector. It was a no-brainer from start to finish if you work online or in tech in general, get your news online or, well, use common sense. I have always felt that newspapers and magazines will not disappear, but by the same token, some magazines should be online-only.
Case in point, today we learn that venerable Time is going to put the kybosh on Business 2.0 by September 2007. This is a normal thing to happen because in the wake of a slowdown in magazine advertising, Time will want to strengthen its core holdings (Time, SI, etc.). When B2.0 sees business blogs eating away more and more ad revenue, it makes less and less sense to maintain B 2.0 as a print mag.
The magazine should go online-only, despite its decent subscription figures:
Advertising revenue at Business 2.0 was down 38 percent through July 9 of this year, according to the Magazine Publishers of America. The most recent issue on newsstands ran a scant 102 pages, although summer months are traditionally lean for magazines.
At the same time, readers are still showing interest in the publication: in 2006 its paid circulation — 623,000, including newsstand sales — was roughly the same as 2005.
Read more on B2.0 getting the kybosh here.
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