Do PR teams reread press releases? MSFT today announced a partnership with Digg, and in the press release states it’s the exclusive provider of advertising on Digg:
As part of the relationship, Microsoft will be the exclusive provider of display and contextual advertising on Digg. The two companies also agreed to work together on future technology and advertising initiatives.
“Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. “We believe advertisers will welcome Microsoft and Digg’s combined strengths to forge more meaningful connections online.”
Microsoft and Federated Media Publishing, Digg’s current advertising partner, plan to collaborate to bring integrated programs to Digg’s users and advertisers. “Federated Media has unique advertising sales assets that dovetail with our efforts, and we look forward to working with them,” Berkowitz said.
How does that make sense? In my experience working with ad reps, this is ripe for conflicts and stepping on of toes… See John Battelle, Chairman of Federated Media’s post here. Our earlier post on Did MSFT Dig a Deeper Hole here.
Subscribe: