Couple of interesting stats from different sources:
Pew Internet & American Life Project via Mediapost:
Almost one in five online adults, or 19%, now watch Web video on a typical day, while 57% have viewed online video at least once. That’s according to new research by the Pew Internet & American Life Project.
“The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing,” states the report, which was based on a recent telephone survey of 2,200 adults.
Online video was most popular with young users, with 31% of those between 18 and 29 saying they view clips on a typical day. For people between 30 and 49, that proportion was 18%, while just 12% of 50-64s and 10% of senior citizens watched Web video on an average day.
What are they watching? News clips topped the list, with 37% of respondents saying they had seen such content, followed by comedy at 31%. Movies and TV shows came in No. 3, at 16%.
The report also confirmed that Web video often spreads virally, with 57% of respondents saying they had shared links to clips.
How do people really feel about much-touted user-created clips? Overall, the reaction is lukewarm: Most users, 62%, said they prefer professional content, while just 19% said they like those made by consumers. But when researchers just looked at men ages 18-29, those numbers didn’t hold. Less than half of the young men interviewed, 43%, said they prefer professional video online, while 34% said they prefer clips created by users, and 19% said they like both.
Understanding & Solutions via PaidContent.org:
Advertising on internet TV channels could yield worldwide revenues of up to $10 billion in 2011, according to a report from Understanding & Solutions. That would make up 18 percent of what the forecast says will be a $60 billion internet advertising industry by then. Online TV ads contributed just $400 million in revenue in 2006, part of a $25 billion industry.
What kind of Orwellian name is Understanding & Solutions, by the way?
More importantly, what’s up with the rapidly increasing predictions for the online video market? $10 billion in 2011. Read my follow up post on the rapid spike in forecasts here.
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