The latest stats are in, and while they’re closer to the consensus, it shows once again that forecasters are having a hard time wrapping around the ever-faster-growing online video ad pie.
One day after an eye-popping report pegged a $10B video ad market by 2011, eMarketer comes out and calls for a $4.3B ad market for online video by 2011:
U.S. spending on Internet video advertising will grow at a fast clip in the next four years to an estimated $4.3 billion as users make Web video a regular habit, research firm eMarketer said on Wednesday.
That compares with an expected $775 million in Web video advertising in 2007 and is based on a forecast of nearly 40 percent annual growth or more, eMarketer said.
(…)
EMarketer said 2008 will mark a watershed for Internet video, when it estimates that more than 50 percent of the U.S. population will have watched video online.
That percentage should reach more than 61 percent of the U.S. population in 2011, with viewership defined as a person who has watched Web video content at least once a month.
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Posted By: Ashkan Karbasfrooshan | Jul 26th
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