] HipMojo.com » Then… Now, and Tomorrow.

I was trying to find a page of the first “main page” we had.  It was this clip: how women can cover their hips.  Don’t ask, I was trying hard to skew towards women in order not to violate the terms of my non-compete which prohibited me from doing a men’s online magazine.   

Oh, did I mention it was a video and not an article?

Thankfully, the quality has increased a tad.

Anyway, at the time, we didn’t automatically archive old main pages then… so I do not unfortunately have a copy of the first “main page” we published. 

I recall showing that video to my friends at the Super Bowl party in 2006… indeed, they thought we were crazy for publishing video.  Fitting, then, that the first sentence of a recent article on WatchMojo.com was entitled “Producer’s got his mojo working with video site” and starts off with:  

Friends of Ashkan Karbasfrooshan said he was crazy to start an Internet video production company.

Of course, I knew it wasn’t only about production, it was about publishing and syndication.  We now have one of the largest syndication networks out there.

Back to the point: ironically, or fittingly, the earliest archived page I have is this one, which leads off with one of the Fake News skits we did when we launched.  I didn’t blog much like I do now, so to keep my sanity I’d write the fake news stuff… some of it was good, some of it was so-so.  In the linked example, the first reference is an inside joke of sorts pertaining to my former employer Rupert Murdoch/News Corp., which I won’t get into right now.

Oddly, on March 17 2006, the time stamp on that page, the site was far less chaotic than it is now…  I knew we’d scale our content production and publishing but to think we’d hit 4,000 or so videos under that CMS/design was not something I expected.

Starting in September 2006, after 9 months of planning, we’re pretty much (I’ve been saying that for some time, I know) on the cusp, literally, of relaunching soon on a new CMS, new redesign, new platform. 

I’d love to drop a link as a sneak peek, but we’re tweaking some final things, so here’s a screen grab:

Check back next week for the real deal…

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Posted By: Ashkan Karbasfrooshan | Jul 27th

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