Trust me when I say that a popular refrain we’ll be hearing in months and years to come is the following:
“They are also looking for original content producers to submit content to the service.”
Tech Crunch points to KnockaTV:
the latest from the inventors of ICQ, the web’s first Instant Messenger (www.icq.com). Building on our success with bringing people together on the web, “We’ve created a new form of Television!”. It’s social and real. It’s hyper-interactive and creative. Best of all, it’s democratic. Knocka lets the People decide what’s on TV, playing only original videos from the best web video producers in a professional TV broadcasting style.
When not a day goes by where there isn’t a sleuth of new enabling tools for broadband content, you wonder why this gets any press? Of course, when you realize it’s from the founders of ICQ, you can’t help but pause and take a second peek.
All to say, the barrier to entry of building tools for online video are really close to zero. The challenge will be in the content, and with TV companies not being too keen to move their libraries away from the $75B TV ad market for the smaller web video ad market, I wonder where all of that content will come from.
The firm’s raised $1M and built a cool application, one more in a sea of solutions for online video. Like Joost, this one has a fantastic pedigree, so we’ll keep an eye out on them.
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- If You’re Old Media, What Would You Do?
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