Last year News Corp. and GE NBC Universal announced plans to launch a YouTube killer. A year has gone by, a new CEO has been hired and it seems like the new site will launch sometime in Fall.
But, News Corp. has relaunched MySpaceTV and today NBC announced Didja.com’s launch:
Launch of Didja — whose name is a play on the phrase “Did ya see that?” — marks USA’s first digital media initiative not directly linked to the cabler’s programming. Brainstormed by USA execs, Didja will start out with extensive promotion on the channel and will eventually extend to all divisions of NBC Universal.
Didja will roll out after NBC and News Corp. mount their first major assault on YouTube, the viral video partnership known as New Co. Both efforts are designed to give NBC a bigger share of the ad revenue being generated by streaming video.
I could be wrong, but I’m not sure if it makes sense for News Corp. and NBC to be launching separate sites and trying to create a super YouTube killer… maybe this is a result of their impatience, who knows. All I know is I look forward to seeing what News Corp. and NBC hatch.
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