When the time comes to find a perfect large company to sell to, sometimes you think that a large media company is the best path to take: large audience, management strength, advertiser relations.
I’m sure iVillage thought that when it cashed out for $600M last year in a sale to NBC Universal.
Apparently, the road has been anything but smooth. As always, Henry Blodget offers a good roundup here.
Somewhat fitting that Paid Content also talks about big media integration woes: in 2005 iFilm sold to Viacom for $49m… it then decided to build Spike TV… somehow these two entities have meshed into iSpikeFilm, or something like that.
Point is: as a startup or established new media company, you should be careful how and who you choose to partner up with.
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