] HipMojo.com » CNN: Content Ownership is King

CNN: Content Ownership is King

Digital media is the new software, once created, it’s all profit, apparently, I’m not alone in that thinking:

The CNN cable television news network said on Thursday it would stop using the Reuters news service, ending a 27-year relationship, to cut costs and invest in its own news gathering operations.

The global television news network owned by the world’s largest media company, Time Warner, said in an internal memo that it wanted to reduce reliance on agency material while achieving better control of its growth.

“This is all about us, not Reuters. This is about content ownership,” CNN spokesman Nigel Pritchard said. “Everything is changing and content ownership is king.”

Read the rest.

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Posted By: Ashkan Karbasfrooshan | Aug 30th

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