One of the more frequent comments I get is “How do you get time to do so much research, write about it and also run a business?”
I am quite proud of the fact that in the past 18 months, I’ve managed a team that has produced 4,000 video clips and published 2,500 of them on WatchMojo.com, and built a syndication network that reaches well over 95% of people who consumer video content.
But I’m equally proud of the fact that this blog alone has published over 2,000 posts on topics that pertain to Madison Avenue, Silicon Valley and Wall Street. One the one hand I have no idea why I obsessively wrote so much in such a short time span, maybe it really was my third book “Context is King” that came to life here… page by page and chapter by chapter… or maybe it’s because this blog became the knowledge base of every item of news - be it a report, a study, or a deal - that I knew would come in handy when I’d entered a period of due diligence.
Due diligence is a labor-intensive exercise, and honestly, I think most CEOs would lose their mind trying to both manage a company and produce the information required in a regular due diligence exercise. One reason why I’ve been able to manage it quite easily, I think, is because for the past 18 months, I’ve been adding everything that would go on to become the foundation of our business plan, projections, arguments for valuation etc. on this site.
The lesson for all CEOs is simple: don’t wait before you create a knowledge base for yourself, and blogging software makes doing that quite easy… best of all, it helps you enormously with business deals and partnerships.
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