Last year, Brightcove worked hard at trying to be both a platform and a destination. The former to large media sites that needed a robust video platform, the latter to compete for ad dollars against sites like YouTube et al.
Today, they throw in the towel on the latter, according to AdWeek, via Paid Content. Technically, they don’t shut down the site altogether, “It’s something that runs itself,” Adam Berry, VP of marketing and strategy, told Adweek.
“Runs by itself?”
I think they said that about the Titanic, too. In all seriousness, here’s a company that has raised $85M. I ask, oh wise ones, was that $85M a function of
- the opportunity for being a platform that is in fact a software subscription service, or
- the opportunity to also generate lucrative advertising dollars.
Investors include AOL, IAC, GE Finance, Hearst, Accel Partners and General Catalyst Partners etc. Yes, I’m jealous. Well, not jealous, but you know what I mean.
Here’s a wild forecast of my own: investors will not meet their IRR on that puppy…
Related:
- Memo to Brightcove: KISS.
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October 10th, 2007 at 2:41 pm
does brightcove pay web site owners?..in any syndication scenario? It seems like they do not even when ad dollars are inserted into the videos and bright takes 50% and the rest goes to the content owner. meanwhile other guys like mochila offer 30% to web site owners.