] HipMojo.com » PaidContent Steps Closer to Becoming DJ of 21st Century?

PaidContent Steps Closer to Becoming DJ of 21st Century?

Yes, this is a stretch, but you have to wonder:

By launching a tracking index of media companies, called the ContentNext Media Index, is Paid Content getting one step closer to becoming the Dow Jones of the 21st century?

After all, the Dow Jones & Company, initially a newsletter publisher (like PaidContent) expanded, launched a tracking index:

The Dow Jones Industrial Average (NYSE: DJI, also called the DJIA, Dow 30, or informally the Dow Jones or The Dow) is one of several stock market indices created by nineteenth century Wall Street Journal editor and Dow Jones & Company co-founder Charles Dow. Dow compiled the index as a way to gauge the performance of the industrial component of America’s stock markets. It is the oldest continuing U.S. market index, aside from the Dow Jones Transportation Average, which Dow also created.

Who knows, maybe ’tis not CBS, but News Corp. that will be buying Paid Content after all… after all, if the Web is not the biggest accelerator of content, commerce and communications, I don’t know what is.

Related:

- Is CBS about to buy PaidContent?

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Posted By: Ashkan Karbasfrooshan | Sep 24th

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