eMarketer’s CEO Geoff Ramsey threw out some interesting figures. I always take these projections with a grain of salt, but for discussion purposes, they’re interesting nonetheless:
AS THE ONLY GROWTH MARKET in the world of media and marketing, online ad spending will expand 28.6% this year, according to eMarketer CEO Geoff Ramsey. Next year, digital ad spending will increase 32%–amounting to nearly $28.8 billion, Ramsey said in his opening remarks at OMMA New York on Monday morning. The future? Branded and video advertising, said Ramsey, assuring that branding dollars are fast on their way to matching the budgets spent on search.
“With video, you can do a heck of a lot better job of storytelling,” he said.
Now big business, Web videos are watched by 72% of Web users–or 135 million people–every month. Ad spending around them is set to hit $775 million this year, and $1.3 billion by next year (in 2008).
A few comments:
eMarketer has dubbed video ads to grow to $4.3B by 2011, so that means Ramsey’s analysts suggest a whopping spike from $1.3B to $4.3B in 2009 and 2010. We shall see.
An estimate of the online video ad market for 2009 - set in 2004: $657 million | Source.
An estimate of the online video ad market for 2009 - set in 2005: $1.5 billion | Source.
An estimate of the online video ad market for 2010 - set in 2006: $2.3 billion | Source.
An estimate of the online video ad market for 2010 - set in late 2006: $3 billion | Source.
An estimate of the online video ad market for 2011 - set in 2007: $10 billion | Source.
Second, search has always been estimated to be larger than display/banner and video ads, if Ramsey is suggesting that display/banner and video ads will match search, that is the first I ever hear that. Search is projected to have, and hold 40% market share in online ad revenues, though clearly, the growth will come from non-search areas.
One thing I find interesting is the assumption that Google will suck out the bulk of video revenues by default, having acquired YouTube:
With YouTube in tow, Google is poised to lead the burgeoning video market, and grab the bulk of ad dollars flowing into the medium, according to Ramsey.
While that sure makes sense, I am still waiting to see Google/YouTube execute this. Time will tell.
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September 25th, 2007 at 9:47 am
thanks for getting all those stats aggregated
September 25th, 2007 at 9:51 am
We’re here to serve… You’re welcome. HipMojo.com is actually a vault of stats, figures, reports etc. Makes my job easy when I need to find a stat.
August 13th, 2008 at 8:26 pm
[…] Source. - An estimate of the US online video ad market for 2011 - set in late 2007: $4.3 billion | Source. - An estimate of the worldwide online video ad market for 2011 - set in 2007: $10 billion | […]