HipMojo.com » Vital Signs: $135M Increase vs. $1B Decrease

] HipMojo.com » Vital Signs: $135M Increase vs. $1B Decrease

Vital Signs: $135M Increase vs. $1B Decrease

Not to beat a dead horse, but to show you why the Web shrinks traditional media, running with the post we published earlier today:

Year-over-year, industrywide online newspaper ad sales rose by $135 million, from $638 million to $773 million. That’s a decent 21% spike.

Offline newspaper sales fell $1 billion. That’s right, while print ads in the third quarter were a robust $10.1 billion, the decline was nowhere near offset by the Web.

More on this here.

9-12 years of angst to come?

Tags: Newspapers, Online Advertising|
Posted By: Ashkan Karbasfrooshan | Nov 21st

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