I won’t make any friends in high places… but I probably won’t lose many either… so here goes:
Brightcove made more and more promises to investors to raise more money (we’re a CMS platform, a YouTube like destination and an ad network), then it scaled back its consumer destination strategy (wisely) and gave up its dream to be an ad network (wisely). So now it’s a video serving platform, only. It’s good to focus, but it sure will be hard to make that $80M in funding generate a positive IRR… but who’s keeping track of that when it’s other people’s money, right?
Now, they’re seemingly giving up the low-end, long-tail market and going for high-end publishers only (I think).
Latest strategy shift from the folks over at Brightcove:
Dear Brightcove.TV member,
Beginning December 18, 2007, we plan to end support of direct consumer uploads to Brightcove.TV. As a result, you will not be able to upload new videos to Brightcove.TV after December 17, 2007. But videos you have already uploaded to Brightcove.TV will remain available on the site and through your Brightcove.TV channel. Videos you have embedded in other sites and blogs will also continue to play.
If you have a Brightcove Platform or Network account, which means you use the Brightcove Console, then you will still have the option to promote videos on Brightcove.TV.
Brightcove.TV will continue to be a guide to great video from Brightcove media and business partners. The site will have new videos added to it daily from these partners and these videos can be saved as favorite videos in your channel.
If you work for a media company, marketer, non-profit, or business and are looking to purchase the Brightcove platform to publish and distribute video on your own site, please visit the Brightcove Products Overview section of our website.
We appreciate your interest in Brightcove and apologize for any disruption this change may cause you.
Sincerely,
The Brightcove Team
I don’t even know what this means anymore. The company’s raised $80M in VC money and from media companies. Nice!
Related:
- Media companies investments in Video
- Brightcove’s Strategy du Jour
- Brightcove: Keep is simple stupid
Subscribe:
November 27th, 2007 at 4:10 pm
They are drunk from contracts with Newsweek, Time, The Street.com and Wall Street Journal.
They “don’t need no stinking” user generated content anymore!
Noting the Way Roo Group (Rootv)is burning through cash I wonder if these player companies have a chance. Will the media companies like Fox or Time Warner need to step in and buy one of them to help keep them afloat?
I’d love to know how much of that 80 mil. Brightcove has burned.
November 27th, 2007 at 5:41 pm
[…] is pulling the plug on Brightcove.TV, its consumer-oriented video showcase. In an e-mail to the site’s members, Brightcove says that it will no longer be accepting video uploads […]
November 27th, 2007 at 5:41 pm
[…] is pulling the plug on Brightcove.TV, its consumer-oriented video showcase. In an e-mail to the site’s members, Brightcove says that it will no longer be accepting video uploads […]