According to comScore’s November 2007 Home and Work panel,
What is the largest print magazine company on the Web?
Answer: The New York Times, surprisingly strong at 47M uniques at #10.
I wonder how that will change with News Corp. buying - and potentially opening up - WSJ.com. The Dow Jones network has 17M users, and that is going to shoot up if it goes free.
What is the largest magazine company on the Web?
Answer: Hearst, with a respectable 17M users at#49. I wonder where Conde Nast is. Also, shocking that Dennis Publishing - with Maxim, Blender and Stuff - is nowhere on this list. I think given the target market of Maxim and Blender and the amazing content they have, they should be on such a list. But I digress. Maxim was my former competitor…
Interesting, no? See the entire breakdown of the top 50 properties in the US, according to comScore.
What’s crazy is the online presence of retail brands such as Sears, Walmart and JC Penney. How do they manage their online audiences when online-only etailers such as Amazon and Overstock earn their bread and butter solely from their web operations. There’s some food for thought…
Also, shocking to see Lycos down at 47, that was once the largest property in the world, if my memory serves me right.
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