HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Sun, 22 Nov 2009 13:53:08 +0000 http://wordpress.org/?v=2.1.3 en Yahoo! Goes for Original Sports Content http://watchmojo.com/web/blog/index.php/2007/12/26/yahoo-goes-for-original-sports-content/ http://watchmojo.com/web/blog/index.php/2007/12/26/yahoo-goes-for-original-sports-content/#comments Thu, 27 Dec 2007 02:45:16 +0000 Ashkan Karbasfrooshan DisneyYahoo! http://watchmojo.com/web/blog/index.php/2007/12/26/yahoo-goes-for-original-sports-content/ Yahoo! is making a bold push into original sports content. According to IHT, via Valleywag, Walt Disney’s ESPN and Yahoo! are upping the ante in a bid to recruit sportswriters (shameless plug: you are aware that from 2000 to 2004 or so I penned about 500 or so sports business articles, right?).

This is as much of a no-brainer as you can get:

ESPN launched a magazine to compete with SI, small bidding war ensues.

Online sports surge in popularity; advertisers LOVE sports.

Yahoo! historically licenses content for hundreds of thousands of dollars, if not millions… eventually lightbulb goes off: why not pay to produce, instead of license the content.  Content is king, but content is messy.  But if you are Yahoo! - in fact the world’s #1 sports site with 22M users per month, you should create, not license it.

Long Yahoo! stock.

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