HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Sat, 21 Nov 2009 21:40:57 +0000 http://wordpress.org/?v=2.1.3 en CBS to Apply Last.fm to Online Video? http://watchmojo.com/web/blog/index.php/2008/01/22/cbs-to-apply-lastfm-to-online-video/ http://watchmojo.com/web/blog/index.php/2008/01/22/cbs-to-apply-lastfm-to-online-video/#comments Tue, 22 Jan 2008 20:42:53 +0000 Ashkan Karbasfrooshan CBSDigital MusicInternet & WebM&AManagementRumorsSocial Networking http://watchmojo.com/web/blog/index.php/2008/01/22/cbs-to-apply-lastfm-to-online-video/ When YouTube was dubbed 2006’s “invention of the year” a lot of people scratched their head because as great as YouTube is, an invention is was not.

YouTube combined Flickr with Delicious and applied it to video.  You might note than Yahoo! had bought both Flickr and Delicious… yet it had not managed to pull off the coup.  Adding insult to injury, Google bought YouTube for $1.65B in stock and today commands well over 50% market share in video.

Why is this important?  Because when CBS bought Last.fm for $280M, it was a matter of time for CBS to try to apply Last.fm’s mojo to TV shows, sports, videos etc. and every other imaginable vertical possible.  Not every vertical application will work, but one or two are bound to stick to the wall.

CBS gets some kudos for not delaying this.  Turns out tomorrow they will be announcing something to this effect.

Related: Should CBS and Yahoo! Merge?

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