TechCrunch reports that CEO is expecting rates of $10-30 CPM.  Break.com has a sales force of 15, expect all of the players in the space (Metacafe, DailyMotion, Veoh etc.) to ramp up sales teams as online video advertising crosses $1B in expenditures in 2008 - and potentially surpass search ads by 2018.

The challenge for many of these sites has been to handpick advertiser-friendly content on their sites, which is pretty slim in some cases (disclosure: WatchMojo.com is a content provider of such safe content on many of these sites - more on this here) so the concept of launching an ad network is not only in vogue (AOL’s Platform A, Yahoo!’s acquisition of Right Media and Blue Lithium, etc.) but a requirement to remain viable and not get drowned by the Google/YouTube and News Corp./MySpace tidal wave.